Great Advertising
by Michele Bitencourt Some insights on a documentary I saw called Presenting the product to the world: 1. If you can find that core, of what that product really is, talk about it in a strong , memorable way SAY THE RIGHT THING, THE RIGHT WAY To get a person to do something you want them to do, and it will get a lot of attention of a lot of people too. You need to CONNECT with them FIRST You need to GET TO THEM Creativity We've only just begun - the song written by the Carpenters. Reflects people's lives and do it in a way that touches them. Seller & Entertainer A Visionary He thinks about what they want to see before they know what they want Think about something outrageous, a little crazy You can manufacture any feeling you want to manufacture You can create any feeling that you want people to have Sensing is the gift of advertising Can you sense what it will turn you on? Mantra: BRUTAL SIMPLICITY And that is " please simpli...
